Heat recovery ventilation is a technical solution most people don’t search for by name. They search for the problem: “condensation on windows”, “mould in the corner of the room”, “stuffy flat with PVC windows”, “how to air the house in winter without losing heat”. The company that answers these questions and explains the solution simply becomes the expert in the customer’s eyes — and gets the enquiry.
VADSTUDIO markets ventilation, climate and heat recovery companies in Moldova and builds marketing around homes’ real problems.
Content that explains the problem and the solution
- Why condensation and mould appear after replacing windows and insulating a house.
- What a heat recovery unit is, how it works and how much it cuts heat loss.
- The difference between decentralised wall units and central systems.
- How much they consume, how noisy they are, how they are maintained and how often filters are changed.
- Which solutions suit a flat, a private house, an office, a school or a kindergarten.
Help with choosing
- A simple calculator: area, number of rooms and people — and the approximate number of units.
- Product pages with airflow, consumption, noise level and mounting hole size.
- A site visit request with photos of the rooms.
- Installation videos so customers see how clean and quick the work is.
Promotion channels
SEO on the problems and solutions above, Google Ads on high-intent searches (“heat recovery unit price”, “flat ventilation installation”), Meta Ads in autumn and winter when condensation appears, and YouTube demos. For developers, architects and builders we prepare a B2B section with technical documentation and partnership terms.
Seasonal demand
Demand rises sharply in the cold season, when people close their windows and see the first signs of damp. We prepare pages and campaigns from September, and in summer we work with people building or renovating who plan ventilation in advance.
Real case studies
Before and after photos, humidity and CO₂ readings, reviews from families and institutions. For a solution that is new to many customers, proof from real homes matters more than any specification.
What we measure
Calculation and site visit requests, their sources, average project value and the share of B2B clients. The data shows which content topics bring the most customers.
Public institutions and schools
Schools, kindergartens and clinics need fresh air without losing heat in winter, and high CO₂ levels in classrooms affect children’s concentration. For this audience we prepare separate materials: standards, room-by-room calculations, project examples and answers to administrators’ frequent questions.
Why VADSTUDIO
We know the energy-efficient home equipment niche and understand what customers ask. The agency’s founder personally leads the strategy, and the VADSTUDIO team builds the website, content and ads.
Send a request or message us on WhatsApp — we will propose a free content plan that brings customers struggling with condensation and mould.
